Alice McCall ‘In my dreams we were flying’ Cruise 2014/15
The Alice McCall aesthetic is so heavily entrenched; it’s fun, it’s playful, and just a little bit sexy. And McCall delivered. Her eponymous label, celebrating its 10th anniversary, certainly lived up to expectations; a hanging installation of planets, birds, and various other objects only giving a small clue as to what was to come.
The designer presented a collection of sweet bloomer shorts, full skirted mini dresses, complete with her signature scalloped edge detailing, adding in some polka dot mesh netting and pops of candy floss pink for good measure. With glitter strewn through their hair, and a dazed look on their faces, the model’s seemed every bit the dreamer, their heads up in the clouds.
Oscillating between the saccharine pastels to something a little more ‘out of this world’ came an explosion of colour, as we burst through the clouds into the creative wonderland of abstract landscapes; a sartorial collision of the earth, the sky and the stars. Not particularly the easiest of elements to effortlessly meld together, yet McCall makes it work ever so seamlessly – bringing into reality the far-flung concepts of our dreams.