Taking a quick break from writing two assignments as I wade ankle deep in academic articles and university text books. Always good for a quick fix before filling my head with concepts of management communication of the intricacies of consumer behaviour is something a little light-hearted. I stumbled across ‘Shit Bloggers Wear‘ fairly recently and love the unique approach to the world of fashion blogging. Perhaps the irony for me lies in the fact that I have either coveted or own some of the illustrated items, as certain pieces garner popularity, albeit occasionally only briefly. Oh, and if you haven’t seen this video yet, I suggest you do. Aside from the incredibly unique marketing campaign and buzz this has surely created, I can’t help but focus on the behaviours of the participants, and the clever way in which this was shot.