Are you brand loyal?

karen walker keyhole leatherette asos faith heels
karen walker keyhole leatherette asos faith heels
karen walker keyhole leatherette asos faith heels
karen walker keyhole leatherette asos faith heels
asos faith chanell pointed heels

Karen Walker keyhole frill blouse & leatherette skirt (similar), Zara white jacket (similar), Faith ‘chanell’ heels, J. Crew earrings, Marc by Marc Jacobs katie bracelet, SGC & KW rings

I’m not sure I’ve ever been one of those people who has always needed to have something new. I get somewhat attached to the tried and tested, the daily rituals, the same foods, pieces of clothing and designers. As much as I’m open to trying new things, sometimes habit just seems to take over, a hidden reluctance in the form of a general glancing over anything which doesn’t seem familiar. While I’m not mentally taking note of what’s happening, I feel for the most part that it’s my subconscious playing into my brand loyalties, of which I have a few. Having easy access to a designer or a certain store allows you to quickly learn whether or not their styles will tend to suit you, and give you a fair idea as to sizing.

Taking a peek throughout my own closet, it’s pretty clear to see that my own loyalties seem to lie with brands like Karen Walker, Lover, Equipment, Alexander Wang, J Brand and RUBY. While I try to branch out to labels whose aesthetic I admire or the quality of which is second to none, I always seem to find myself going back to those few; which is never more noticeable than sale time, which I often choose to search by designer owing to the huge variety of options available.

My affinity to the Karen Walker label started while I was still in college, my first ever ‘designer’ purchase a t-shirt from her Wellington store which I no longer seem to have in my possession. From there, it grew. To skirts, silk dresses, blazers, coats, jewellery and shoes – which is my no means an exhaustive list. Lover came after, a discovery during Good as Gold’s first days, and has been one which has just stuck. The others, well they’re ones which I’ve found I’ve liked along the way, due to quality, cut, fit and fabric, with price tag playing little importance in the overall appeal.

With shoes, my habits tend to be the same, as comfort is so important if you happen to spend a large amount of time on your feet. Rather thankfully, these new Faith ‘chanell’ heels I picked up off ASOS required very little breaking in, and seem to have similar qualities to those Alexander Wang heels I had so craved, at a fraction of the cost. While I’m in no particular rush to buy any more shoes, I can say with some certainty that I would consider the label ‘Faith’ in future.

By no means an exhaustive discussion on the subject, I’m interested to know your thoughts. Do you stick to the same labels or do you like to shop around?


  1. Adela June 14, 2013 / 5:39 pm

    I used to shop in Faith a lot! I haven’t been for years now, but these shoes are great! I’d say I’m quite brand loyal. There’s a core of labels I like but I’m trying to be more adventurous and try new things too. It’s more fun that way.
    Adela x

  2. steph June 14, 2013 / 7:31 pm

    ah i thought they were wangs at first glance 🙂 i generally stick to a few brands (like you, especially during sales) but otherwise happy to explore!

  3. Indi June 14, 2013 / 10:07 pm

    YES 100%! I wrote the same thing on a post a few days ago when I posted some outfits I have been wearing to work.

    My wardrobe consists of the same labels primarily mainly

    Alice & Olivia
    Rag & Bone
    Country Road
    Karen Millen (old stuff only, don’t like their clothes anymore)
    Ted Baker (“)

    A few one off clothing from other labels but very far and few between.

    Sad isn’t it?

  4. Danny June 14, 2013 / 11:40 pm

    such an elegant look! Love the white shoes, they’re amazing!

  5. Closet Fashionista June 15, 2013 / 12:52 am

    I love the texture of that skirt and the shirt is beautiful!
    Yea, I am always drawn to the same bands but most of the ones I really love are too expensive to buy from regularly. But I’m a huge Marc Jacobs girl, and Free People jeans. And I’ve become addicted to Everlane tshirts because they’re only $15. Whenever they come out with new colors I’ll be tempted to get more, ha ha. 🙂

  6. Stephanie / FAIIINT June 15, 2013 / 1:29 am

    I think I love that skirt more & more everytime I see it! Yes, I’m exactly the same too. When shopping in person I only ever really go into the same stores, and with sales, I like to stick to brands I know. I do love ASOS though for introducing me to other brands, I pretty much just click clothing & then narrow by black only & it’s surprising some of the beautiful things you find from labels you would never have looked twice at before. I’m definitely a creature of habit though usually, especially with like you said, food, rituals .etc too!

  7. Theresa June 16, 2013 / 6:36 pm

    Yes, I also tend to gravitate towards certain designers that make up a huge chunk in my wardrobe. And when I branch out, I still find myself liking brands that have a certain aesthetic similar to my go-to’s.

    I’m loving the nice use of texture and mix of tones in this combo. Such a great look babe!


  8. Maria June 16, 2013 / 11:30 pm

    I tend to switch between brands but there are some like Hobbs who I know I will always love!

    Maria xxx

  9. Marlene @ chocolatecookiesandcandies June 18, 2013 / 1:36 am

    Jamie-Lee, I love love love your outfit. I spend an inordinate amount of time ogling your outfits (and paging up and down endlessly). I think it’s high time I buy a few pretty tops like yours just to jazz up my boring outfits for a change. I’m with you about brand loyalty. I HATE shopping around. Every now and then, I discover a “new” (to me) brand but other than that, I just stick to what I like. I’ve been wearing Karen Walker for more than a decade. I might have mentioned this before but my wedding dress was an evening dress from a S/S collection which I made a few changes to.

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