The thirty for thirty challenge (30×30)

ASOS grey tank, Topshop skinny jeans, T by Alexander Wang cardigan, Alexander Wang emile tote, Celine heels (similar), Marc by Marc Jacobs katie bracelet, Karen Walker necklaces

In addition to my recently imposed shopping ban, I’ve decided to undertake a small personal project – the thirty for thirty challenge. The “thirty for thirty” challenge involves picking out thirty items of clothing and shoes, which are worn in isolation over the period of thirty days. It may not sound like the most inspiring of challenges, but considering that many of us own clothing in excess of what we really need, I thought it might be interesting to test the functionality of a section of my wardrobe – coats and accessories not included.

Having carefully gone through my wardrobe, I selected the following thirty items:

– Equipment white sleeveless silk blouse – Zara cream crochet knit jacket
– Alexander Wang black chiffon layered singlet – Lover black shelley skater dress
– Country Rd grey slouchy t-shirt – Karen Walker navy paisley peplum dress
– Rag&Bone/KNIT white loose t-shirt – Karen Walker scarlet ruffle tie dress
– Kate Sylvester grey drape blouse – Topshop black skinny jeans
– Enza Costa Breton stripe top – Supre white skinny jeans
– Karen Walker cream flutter cuff blouse – ASOS black leather mini skirt
– Karen Walker navy sheer seafoam blouse – Karen Walker grey flannel drawstring skirt
– Karen Walker green crosshatch blouse – Karen Walker gold jacquard shorty skirt
– Ashley Fogel grey jumper – Girl. By Band of Outsiders white full skirt
– Glassons longline cream cardigan – Witchery silver embellished ballet flats
– T by Alexander Wang oyster cardigan – Miu Miu denim embellished flats
– T by Alexander Wang black cardigan – Alexander Wang black kori oxfords
– Helmut Lang black blazer – Vintage black jodhpur boots
– Karen Walker navy boyfriend blazer – Topshop black heels

My choices may seem a little reserved, but I felt it was necessary to go for the types of things I would want to wear on a daily basis, and maintain a fairly neutral colour palette. You could even say that I was slightly optimistic in including so much white, as Springtime in Wellington generally comprises of fairly erratic weather patterns.

I’m almost certain that I can get through the month without repeating one outfit – I suppose this is one of the benefits of having a wardrobe composed largely of separates – and will do my best to document my efforts in this respect.

Wish me luck!


  1. Kathy September 30, 2012 / 3:42 am

    Love your outfit! I’ve said it once and I’ll say it again – I’m suffering from some major bag-envy haha
    Sounds like a great list of thirty pieces, can’t wait to see how you style them

  2. camilla September 30, 2012 / 10:36 am

    such a fab idea!

    xo Camilla

    Into The Fold

  3. Silvia Couture September 30, 2012 / 2:02 am

    Love the grafitti and pictures!


    Kisses from Paris

  4. rachel September 30, 2012 / 6:31 am

    ohhh I’ll be interested to read about/see your outfits in the challenge, I’ve been thinking about doing something similar. love the items you’ve chosen, they sound like they’ll go really well together (and I guess with doing something like this, that is key!) xx

  5. Olivia September 30, 2012 / 7:29 am

    this seems like such an interesting idea — just this morning, my bf was suggesting that i try to develop some outfit because i took so long trying to figure out what to wear…. perhaps i should try this challenge…..


  6. Kristin September 30, 2012 / 9:59 am

    Looking forward to seeing outfit pics! Sounds like a fun challenge.

  7. Marlene @ chocolatecookiesandcandies September 30, 2012 / 10:55 am

    I love how you put things together. It’s edgy but always with a touch of sophistication. I can’t wait to see the combinations you come up with over the next month. You’ve included nearly all my favorite designers and pieces! I’m rather surprised how similar our tastes are.

  8. Tanja September 30, 2012 / 6:07 pm

    love your bag and the heels! Awesome outfit 🙂

  9. Corinne October 1, 2012 / 3:05 am

    Oooh I love the 30×30 challenge! I did it this year and it was great! Really made me get creative with my outfits, and realise how many different combinations you actually can make with what you’ve already got. Can’t wait to see how you go 🙂

    Life etc

  10. Morgan Brooks October 1, 2012 / 3:54 am

    I am loving this outfit. So precious and classic.
    If you get a sec, it’d mean the world to me if you would come check out my latest post!

  11. Iris October 1, 2012 / 8:35 am

    Great blog! I’m following!

  12. Sue October 1, 2012 / 8:55 am

    First of all – you look lovely.
    Second – I can’t wait to see how you work through this challenge though it helps to have such a lovely co-ordinated wardrobe. I’m sure there will be some lovely pairings but I’d like to know how you feel by the end of the 30 days … or will a serious shop be in the pipeline!

  13. Maria October 1, 2012 / 12:20 pm

    I should really try and do this but I am SO indecisive!

    Maria xxx

  14. steph October 2, 2012 / 1:59 am

    looking forward to seeing your posts! love the idea!! and those celine heels, can i have them when you’re done please 😉

  15. Marie October 1, 2012 / 4:06 pm

    Love the outfit! Good Luck!!

  16. Jessica October 1, 2012 / 5:14 pm

    I’ve always wanted to take the 30×30 challenge, but I’m afraid I’d fail very fast. Good luck to you! you are already off to an awesome start. You can do it!

  17. Call me M October 1, 2012 / 5:28 pm

    Really nice outfit! Good luck with your 30 for 30 challenge! I’ve hard it’s really difficult!
    Thank you so much for commenting on my blog!

  18. Paisley October 1, 2012 / 7:58 pm

    Your style is so chic and simple, I’m a fan! I love how minimal and feminine your style is at the same time. Just started following you on bloglovin’ to keep up with you 🙂
    Also, I saw that you were enticed by my “sneak peak” post…wanted to let you know that the first part of my Natural History Museum Series is up, I’m super excited!


  19. Fauxionista October 3, 2012 / 8:24 pm

    This is a great challenge! I read this a while ago and just yesterday I saw someone’s tweet that they’re doing the same and now you, too. I am thinking I might challenge myself to this, too. Hmm..

    In any case, can’t wait to see the outfits you post on this challenge! 🙂

  20. Gabrielle October 11, 2012 / 2:10 am

    Just wanted to let you know that I am officially obsessed with you. It’s really unhealthy. I can’t stop reading this blog. You own all my favorite pieces of all my favorite brands. A wang, celine, proenza, … the list goes on.

    You are gorgeous, your figure is perfect, and your styling is absolutely effortlessly fashion forward. Everything you own needs to be a staple in my wardrobe. i would kill for your closet.


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