Reviewing the ALLY Shoes Mary Jane Forever Flats

Ally Shoes Mary Jane Forever Flats Review
The Row Ophelia sweater styled with black jeans and silver Mary Jane flats
Ally Shoes Mary Jane Forever Flats Review

If you were to ask me what my go-to shoe is these days, I’d be quick to point to a pair of flats; a love that’s only gotten stronger in recent years. I mean… who has time for uncomfortable shoes? I’ve become something of an ALLY Shoes loyalist since first trying their Kitten Heels in 2023, and the latest addition to my shoe-robe are their super-chic take on the classic mary-jane flat. These feel feminine, understated, and sleek due to the sharp pointed toe, plus I am a big fan of the colour range (I mean, how fun is the shiny silver?!). And like with all of ALLY Shoes designs, it’s what you don’t see that makes all the difference. So, let’s review the ALLY Shoes Mary Jane Forever Flats.

Wearing The Row sweater (affordable alternative), COS brooch, Toteme jeans, Manuel Dreesman bag, ALLY Shoes Mary Jane Forever Flats

ALLY Shoes Mary Jane Forever Flats Review

Price: $295 USD / ~$400 AUD
Sizing: Inclusive sizing ranging from US4.5-US12, and three box box widths
Available in nine colours

Let’s start with the design. The silhouette is timeless, but modernised with a sharp pointed toe that makes them feel more grown-up than girlish. If you’ve tried any shoes from ALLY before, then you’ll be well familiar with the soft nappa leather that these are made from. There’s structure to the shoe, but the supple luxurious nature of the leather gives them a mouldable feel. 

I’m always one for a fun shoe, and I thought that the silver metallic could be a good choice. It has a subtle sheen and reads as fancy enough to wear for a night out, appropriate for the office because of that elegant silhouette, and comfortable enough to want to reach for on a weekend (styled more casually with jeans). 

The adjustable strap across the instep isn’t just cute; it’s also practical, keeping your foot securely in place (you don’t have to worry about slipping out of these flats as you walk!).

Like anyone seeking a bit of comfort from their shoes, it’s what’s inside that blows me away every time. The insole is cushioned with memory foam, and there’s actual arch support. Rare for a flat like this. You also have the option to choose between three widths (regular, wide, and extra wide), which is a major win if you’ve ever struggled with narrow or uncomfortably tight flats in the past.

Sizing & Fit

I usually wear an EU40 or US9, but in the last couple of months, I’ve started to notice that my feet seem ever so slightly broader. Enough to warrant going up a half size on many pointed toe shoes for that added sense of comfort.

That said, I decided to stick with my usual sizing in ALLY Shoes; a US9.5 Wide. Which side note, I highly recommend using the ALLY Fit Finder as I’ve found it to be very accurate. 

Length-wise, it’s perfect, and I like that despite all the interior padding and support, these aren’t bulky shoes. They’re refined and elegant – almost looking too chic to offer any sort of orthopaedic support (which is why these shoes deliver, every. single. time).

There’s no rubbing at the heel, and they feel lightweight to wear. As I’ve come to expect from ALLY Shoes, there’s zero break-in period (what we all want to hear!). Basically, no blisters or sore spots in sight.

If anything, I think I could have done with going with the extra-wide width, though they still fit me well and the leather is soft enough that they accommodate my feet nicely.

Ally Shoes Mary Jane Forever Flats Review
Minimalist style wearing oversized grey sweater with silver flats

Other Notes

One thing I love about the ALLY Shoes approach is that it’s clearly designed by women who get it. The Mary Jane Flats are stylish enough to wear to work, events, or travel days when you want to look polished without compromising on comfort. 

I love that there’s a focus on support, as this is an added layer (and cost) which adds to the pleasure of wearing a pair of their shoes. Because life’s too short to wear ill-fitting and uncomfortable footwear.

The sizing range is incredibly inclusive, going up to a size US12 or EU45 – a rarity! – and I think there’s a bit of a charm to the made to order approach (some styles/colours/sizes are ready to ship) as the shoes are literally being made for you.

In case it’s not abundantly clear, the ALLY Shoes Mary Jane Forever Flats have my seal of approval. The perfect intersection of comfort and style, plus I like that there’s a pretty solid mix of both classic and more playful colour options. 

Use my code JAMIELEE40 for $40 off your first pair of heels or JAMIELEE10 for 10% off your first pair of flats and boots.

Shop the Ally Shoes Mary Jane Forever Flats HERE

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