Jimmy D ‘Gloom Generation’

Final stop for the night was the Service Depot, for a special off-site presentation of Jimmy D’s AW’13 ‘Gloom Generation’ collection, hosted in collaboration with Matthew Stopforth of BrightBlack. As time slowly progressed, Service Depot filled up with a darkly dressed fashionable crowd, who shortly after 9pm, were asked to part from the runway, so that the show could begin. Sullen looking models took to the runway, stopping to sit at the carefully formed seating area at the front of the window. Essentially forming an art installation of sorts, the models sat in front of a ‘faux fire’, attempting to roast marshmallows, trying to get some sun using a light reflecting panel, or reading a map with some confusion. Dark, and mysterious, the set up only seemed to heighten anticipation within the store, as onlookers looked left and right awaiting the next model.

Once the concept of the show took hold, the shop front quickly morphed into a pit of photographers, weaving in and out to get their shot. It was pretty hard not to get caught up amidst it all. Designer James Dobson took to the runway once the show was over to take a bow, at which point I took it as my cue to leave gracefully. A unique way to end the night, one that is memorable in some of the best ways.

Suffice to say, I’ll be sleeping like a baby tonight. Power to the few who’ve continued to solider on through the night, although at this point, I’d be lying if I said my eyes weren’t burning with tiredness. Goodnight Wellington, see you tomorrow!


  1. Ania April 6, 2013 / 8:28 am

    great event 🙂

  2. Stephanie / FAIIINT April 6, 2013 / 10:21 am

    I love the sound of a catwalk/art installation! It must have been such fun to watch, I love when designers deviate from the normal catwalk presentations. The photos are all beautiful, as are the ones in the previous few posts which I’ve really enjoyed catching up with! It’s nice to get introduced to some designers I’d never come across, particularly liking Moochi! 🙂

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