It’s not often that you stumble across an online boutique and find that everything just ‘clicks’, with a range of clothing and accessories that is both seamless and cohesive, paired with incredible styling and a reasonable price point throughout. Grey Comma, a Korean-based online store featuring clothing from independent Korean designers, is one of the few I’ve been recently introduced to (thanks Una!) that ticks all those boxes, and more.
I found myself immediately drawn to the minimal aesthetic, and mostly simple colour palette of white, black, navy, blush and camel, offset by a range of Spring ready micro-floral prints. What caught my eye in particular was the juxtaposition of relaxed pieces against a more tailored or structured look, which feels so natural and effortless, something that is not always quite so easy to achieve.
Narrowing down my favourites was a task unto itself, and I’m sure I’m not alone in thinking that the discovery of this online boutique could be quite hazardous for my bank account. On my list? Some of that beautiful fine jewellery, and that leather trimmed blazer – what do you have your eye on?