If you’re a regular reader of my blog, it probably won’t come across as much of a surprise that the majority of my fashion purchases are made online. Living in New Zealand, access to many of the designers that I love, or labels I covet, is not quite as readily available as they may be in the United States, the UK, or even across the ditch in Australia. Because of this, I quite often find myself quite often turning to some of my favourite online stores in search of specific items, or where I have missed out, I try my luck on eBay or the New Zealand counterpart, Trade Me.
It’s not that I don’t enjoy the experience of shopping in a brick & mortar store – because I do on many levels. It provides an experience that isn’t available when you shop online, with person-to-person contact, the option to actually get a feel for the fabrics that are in the garment you are buying, and to try on and get and idea of how it will actually fit on you or whether it suits your body shape. And quite often, stores like RUBY will have customer evenings with delicious treats and cocktails to showcase new collections, which makes it feel just that little bit more special.
That being said, I quite often find myself browsing on Shopbop (which has just added new items to its sale, something I had to practice some real self-restraint to avoid!), as the variety is enormous and provides options at both the lower and higher ends of the scale, as well as the option to view how a garment moves on the model. My other favourites include the usuals such as ASOS, Topshop, and occasionally Forever 21 for trend-driven pieces, and Forward by Elyse Walker, Net-a-Porter and the Outnet when I’m looking for something a little special or carefully crafted. I also quite like browsing Modcloth and Anthropologie for beautiful necklaces and bracelets and their home&decor sections which have rather extensive selections (Urban Outfitters also has a great home section).
My biggest suggestion is to make sure you take special note of your measurements, and be aware of sizing differences across different countries – sizing isn’t necessarily consistent across designers, and doing a quick google search to to confirm if you aren’t sure. Websites like Net-a-Porter and Forward by Elyse Walker are great as they generally give an indication of whether something fits large, or small to size.